Being a vegetarian has secured me street cred around the greenies for over a year now. It has however gotten to the point where I need to up the stakes and move to the next level of my green journey.
My good friend Nicole, co-founder of Soylights invited me to this past weekend’s Natural & Organic Expo in Joburg. It was an eye-opening experience for me. Not only did I go green consumer-crazy, I found quite a few products at competitive mainstream prices. Organic cleaning products are not much more expensive than regular toxin-filled products. There were also a few brands to choose from so I could shop around for a lower price 🙂 I found make-up that looks great at a cheaper price than what I purchased a week ago at a franchise in a mall.
I found out where convenient distribution points are in my city. Now, we need to find ways to get word out to aspiring green consumers on where to purchase their fair trade consumables, educate shoppers to look for certification on claims of organic products and voice their desire for these products. It does however feel like consumers need to be investigators – do not even get me started on the claims of Woolworths being selective of their use of free range eggs in products.
Now, if only I can find organic hair products that truly understands the texture of my problematic African hair…